Description
MagicSet is a cold email tool built around individually personalized messages rather than templates, priced per email sent instead of by seat or subscription. Every message is generated for a single recipient, and the AI-written personalization is computed and cached before a campaign runs, so a user can read, edit and re-run any generated line before it goes out rather than trusting an automated send.
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Deliverability is handled at several points. Every recipient address goes through a four-check verification, syntax, a live MX lookup, disposable-domain and role-account checks, before the first send, and verdicts are cached for 30 days across the platform. Sending runs on dedicated IPs with per-domain rotation, and MagicSet guides users through setting up their own DKIM keys along with SPF and DMARC records. A native warm-up process runs without consuming sending credits. Campaigns support multi-step sequences with conditional follow-ups, and if a send permanently fails, the credit is refunded automatically.
Replies and bounces are threaded back to the original send in a unified inbox: a reply ends the sequence and moves the deal forward, a hard bounce suppresses the contact, and all of it runs through a built-in CRM pipeline, so no separate integration is required. Open and click tracking and one-click unsubscribe are included as well.
Pricing is pay-per-email with no seat fee. The Starter tier is $10 for 1,000 emails ($0.01 each). Growth is $90 for 10,000 emails ($0.009 each). Scale is $800 for 100,000 emails ($0.008 each), and volume pricing goes below $0.008 an email for higher senders. New accounts start with 100 free emails and no credit card required, and every tier includes unlimited team members.
MagicSet is built for B2B sales and growth teams running 1:1 cold email outreach who want personalization and deliverability protection without paying for seats they do not need.
- CategorySales Outreach Tools
- Pricing ModelPay-as-you-go
- DeploymentCloud
- PlatformsWeb
MagicSet's Core Features
Personalized 1:1 email generated and cached before sending, viewable and editable prior to send
Pay-per-email pricing starting at $0.01/email with no monthly platform fee or seat tax
Four-check address verification (syntax, live MX lookup, disposable-domain, role-account) before every send
Native email warm-up that does not consume sending credits
Multi-step sequences with conditional follow-up steps
Unified inbox threading replies and bounces to the original send
Built-in CRM pipeline, no external integration required
Dedicated sending IPs with per-domain rotation and guided DKIM/SPF/DMARC setup
Open/click tracking and one-click unsubscribe
Automatic credit refund when a send permanently fails
How to use MagicSet?
Sign up: Start a free trial with 100 free emails, no card required.
Set up sending: Configure dedicated IPs and DKIM/SPF/DMARC with the guided setup.
Build a campaign: Write the message and let MagicSet generate personalized 1:1 variants.
Review AI lines: Read and edit each generated personalization before the campaign sends.
Launch and follow up: Send the sequence with automated, multi-step follow-ups.
Track replies: Manage responses and bounces from the unified inbox and built-in CRM.
MagicSet's Use Cases
- B2B cold outreach
- Deliverability protection
- Reply and pipeline tracking
