Lative Platform

Description

Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their objectives in the most profitable and efficient way. It connects marketing intelligence to sales execution, enabling revenue teams to plan, operate, and grow efficiently. By providing a shared source of truth, Lative ensures that marketing and sales teams are aligned, allowing them to plan against real capacity signals and prove pipeline impact.

The platform automates sales capacity planning, continuously analyzing productive capacity and running 'What-If' simulations to model hiring scenarios. This helps organizations understand how much revenue their teams can realistically generate, beyond just headcount on paper. Lative integrates with over 150 data sources, including Salesforce, HubSpot, and Snowflake, making setup fast and seamless.

Lative's AI-driven approach replaces manual data pulls with a live model that updates as business conditions change. This ensures that plans remain relevant and actionable, reducing the risk of missed targets and misaligned resources. The platform also provides insights into sales productivity and efficiency, helping teams identify where improvements can be made.

Lative offers three annual plans: Starter, Growth, and Enterprise, each tailored to different team sizes and needs. The platform is designed for CROs, RevOps, and Finance teams, providing them with the tools to make confident decisions, run models, and trust the assumptions behind them. With Lative, companies can create scalable plans, optimize hiring strategies, and ensure that every marketing dollar is tied to pipeline and revenue outcomes.

Lative Platform's Core Features

• AI-native GTM Planning

• Sales Capacity Planning

• Real-time Data Integration

• What-If Simulations

• Quota and Target Modeling

• Pipeline Management

• Sales Productivity Insights

• Marketing Impact Analysis

• Multi-CRM Support

• Priority Access Support

• Custom Configuration for Enterprises

• Automated Sales Productivity Analysis

• Real-time Sales Performance Tracking

• Capacity and Resource Alignment

• Board-ready Marketing Proof

How to use Lative Platform?

1. 1

   Configure: Set up integrations with CRM and data sources

2. 2

   Use: Access real-time sales and marketing data

3. 3

   Optimize: Run simulations and adjust plans as needed

4. 4

   Monitor: Track performance and make data-driven decisions

Lative Platform's Use Cases

• Sales Capacity Planning
• Marketing Impact Analysis
• Quota and Target Setting
• Real-time Performance Tracking
• Scenario Modeling

FAQ from Lative Platform

• What is Lative's primary function?

  Lative is a sales planning and decision intelligence platform that connects marketing intelligence to sales execution.

• How does Lative handle sales capacity planning?

  Lative automates sales capacity analysis, models hiring scenarios, and runs 'What-If' simulations to optimize planning.

• What integrations does Lative support?

  Lative integrates with over 150 data sources, including Salesforce, HubSpot, and Snowflake.

• How does Lative improve sales productivity?

  Lative connects team activity, performance, and cost data to identify productivity drivers and efficiency leaks.

• What are Lative's pricing plans?

  Lative offers Starter, Growth, and Enterprise plans, each tailored to different team sizes and needs.

• How quickly can Lative be set up?

  For Salesforce customers, onboarding takes around 30 minutes. Setup for other CRMs depends on internal resources.

• Is Lative secure?

  Yes, Lative stores operational data only and does not handle CRM records or customer PII.

• What makes Lative different from CRM or FP&A tools?

  Unlike CRMs or FP&A tools, Lative provides insights into why targets are missed and how to address them proactively.