Description
Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their objectives in the most profitable and efficient way. It connects marketing intelligence to sales execution, enabling revenue teams to plan, operate, and grow efficiently. By providing a shared source of truth, Lative ensures that marketing and sales teams are aligned, allowing them to plan against real capacity signals and prove pipeline impact.
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The platform automates sales capacity planning, continuously analyzing productive capacity and running 'What-If' simulations to model hiring scenarios. This helps organizations understand how much revenue their teams can realistically generate, beyond just headcount on paper. Lative integrates with over 150 data sources, including Salesforce, HubSpot, and Snowflake, making setup fast and seamless.
Lative's AI-driven approach replaces manual data pulls with a live model that updates as business conditions change. This ensures that plans remain relevant and actionable, reducing the risk of missed targets and misaligned resources. The platform also provides insights into sales productivity and efficiency, helping teams identify where improvements can be made.
Lative offers three annual plans: Starter, Growth, and Enterprise, each tailored to different team sizes and needs. The platform is designed for CROs, RevOps, and Finance teams, providing them with the tools to make confident decisions, run models, and trust the assumptions behind them. With Lative, companies can create scalable plans, optimize hiring strategies, and ensure that every marketing dollar is tied to pipeline and revenue outcomes.
- CategoryForecasting & Predictive Analytics
- Pricing ModelCustom
- DeploymentCloud
- PlatformsWeb
Lative Platform's Core Features
AI-native GTM Planning
Sales Capacity Planning
Real-time Data Integration
What-If Simulations
Quota and Target Modeling
Pipeline Management
Sales Productivity Insights
Marketing Impact Analysis
Multi-CRM Support
Priority Access Support
Custom Configuration for Enterprises
Automated Sales Productivity Analysis
Real-time Sales Performance Tracking
Capacity and Resource Alignment
Board-ready Marketing Proof
How to use Lative Platform?
Configure: Set up integrations with CRM and data sources
Use: Access real-time sales and marketing data
Optimize: Run simulations and adjust plans as needed
Monitor: Track performance and make data-driven decisions
Lative Platform's Use Cases
- Sales Capacity Planning
- Marketing Impact Analysis
- Quota and Target Setting
- Real-time Performance Tracking
- Scenario Modeling
