Description
Lately is an advanced AI content creation assistant designed to revolutionize how businesses approach social media marketing. It leverages AI and neuroscience to understand a brand's unique voice, nuances, and dialects across sub-brands and markets. This allows Lately to effectively repurpose existing long-form content, such as blog posts, white papers, podcasts, and webinars, into high-performing social media content.
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The platform's core functionality revolves around its AI assistant, which identifies high-performing patterns in language, ideas, and grammar. This ensures that generated content is not just written, but written as a better version of the user, tailored to resonate with their target audience. Lately aims to cut through the 99% of social media messaging that receives zero engagement, by creating customized, targeted messages that increase trust and drive meaningful conversations.
Key capabilities include breathing new life into existing content by generating dozens of text, audio, or video highlights automatically formatted for individual social platforms. It also automates the scheduling of these posts at optimal times, freeing up valuable time for marketing teams. Furthermore, Lately facilitates employee advocacy by uniting employees under a single platform, effortlessly creating individualized, controlled, and compliant content in their own voices to amplify brand messages.
Lately is positioned as a superior alternative to tools like ChatGPT for social media marketing, focusing on creating content that drives ROI. It supports multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German. The platform is trusted by over 20,000 businesses of all sizes and sectors to drive revenue and generate attention from the right people.
Lately offers solutions for various business needs, including AI social content writing, social media marketing, social selling, social media analytics, and employee advocacy. It caters to businesses of all sizes, from small businesses to enterprise and agency clients, and serves a wide range of industries.
- CategorySocial Media Content Generators
- Pricing ModelContact Us
- DeploymentCloud
- PlatformsWeb
Lately: Content Creation AI's Core Features
AI-powered content repurposing from long-form assets
Brand voice learning and customization
Automated generation of social media posts (text, audio, video)
Intelligent content scheduling for optimal engagement
Employee advocacy program amplification
Personalized messaging for target audiences
Multi-language content creation support
Performance insights and adaptation
Integration with Hootsuite
AI assistant named Kately™
How to use Lately: Content Creation AI?
Connect your content sources
Configure brand voice and audience
Generate social media content drafts
Review and approve content
Schedule posts for optimal times
Monitor performance and adapt strategy
Lately: Content Creation AI's Use Cases
- Content Repurposing
- Social Media Marketing
- Employee Advocacy
- Audience Engagement
- Brand Voice Consistency
- Time Saving
- Lead Generation
