Description
Katalist has repositioned from a script-to-storyboard tool for filmmakers into an AI creative studio aimed at performance marketing teams and agencies managing ad creative for multiple brands.
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Its main feature is the Product Swap Engine: a marketer uploads a reference photo of their product, and Katalist replaces the item shown in an existing video or image, an ad that already performed well, while keeping the product's real shape, label and color matched to the scene's lighting and framing. The same engine can replace a character or their voice in a video, or localize a winning creative for a new market with a new lip-sync, all without a physical reshoot.
Katalist still supports building a creative from scratch: a user can write or import a script, and Katalist breaks it into shots and generates a storyboard with consistent characters and scenes, which can then be turned into video. Characters stay visually consistent across every shot once cast, and an AI Script Assistant and AI voiceover support the writing and narration side. Generated shots and videos can be rendered through third-party models, including Runway Gen-4, Google Veo 3.2, Kling Pro and Standard, Pixverse v4, WAN-I2V, Sora 2 and LTX-2, with lip-sync support.
The intended workflow is to start from a spark rather than a blank page: reuse a past winning creative, or generate a first draft from a brief, then recast it (swap the product, a character, a voice, or the market) and scale it across every SKU or client from one canvas, instead of managing separate production workflows per account. Higher plans add an AI image editor, Adobe Premiere Pro integration, real-time team collaboration and API access, aimed at agencies running creative across multiple client accounts.
Katalist offers a 7-day free trial across its plans (Essential, Pro, Unlimited and a custom Enterprise tier), each bundling a monthly allowance of image and video generation credits, with higher tiers adding more project and custom-character limits, collaboration features and export formats (including ZIP, PPT, and Premiere Pro/Final Cut Pro export on Enterprise). It is built for marketers and agencies producing UGC and product ads at volume, rather than for narrative filmmaking.
- CategoryAI Video Editors
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Katalist's Core Features
Product Swap Engine that replaces a product in an existing ad video or image without a reshoot
Character and voice replacement in an existing video
Localization of a winning creative for a new market with new lip-sync
Script-to-storyboard generation with consistent characters and scenes
AI Script Assistant for writing or refining a script
AI voiceover generation
Rendering through third-party models (Runway Gen-4, Google Veo 3.2, Kling, Pixverse, Sora 2, LTX-2) with lip-sync
Adobe Premiere Pro integration and export on higher plans
Real-time team collaboration on the Unlimited and Enterprise plans
How to use Katalist?
Start with a spark: write or import a script, or pick a past ad creative that performed well
Generate a storyboard: Katalist breaks a script into shots with consistent characters and scenes
Swap the product: upload a reference photo and let Katalist drop it into the existing footage
Recast as needed: replace a character, a voice, or localize the creative for a new market
Scale it: reuse the same winning creative across every SKU or client account
Export: download as video, ZIP, PPT, or into Premiere Pro or Final Cut Pro on higher plans
Katalist's Use Cases
- Refreshing ad creative
- Localizing ad creative
- Script-to-video production
- Scaling creative across SKUs
