Description
inPowered AI offers a sophisticated solution for agencies and brands aiming to maximize their media outcomes through advanced AI. The platform leverages containerized AI decisioning to ensure that every advertising impression contributes to tangible business results. This approach is applied across various digital channels, including Connected TV (CTV), video, and display advertising.
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At its core, inPowered AI focuses on impression-level decisioning. This means that each individual ad impression is analyzed and optimized in real-time based on its potential to achieve specific business objectives. The AI models are trained on a comprehensive dataset that includes information from leading data providers such as Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide, alongside a brand's own first-party data. This robust data foundation allows for highly accurate and effective optimization.
The platform is designed to deliver a range of measurable outcomes. These include driving stronger brand recall and favorability through Brand Lift, converting passive viewers into active searchers with Search Lift, and generating verified store visits with precision. Furthermore, inPowered AI can boost app subscriptions that lead to real value and increase overall customer value beyond initial conversions. It also focuses on capturing more qualified leads faster through Attention optimization and driving engagement via its Sell-Side AI Decisioning.
Agencies and brands can utilize inPowered AI's Private Marketplace (PMP) deals to achieve these outcomes at scale. The system is built to optimize for real business objectives, whether it's increasing brand awareness, driving conversions, or improving customer lifetime value. Case studies highlight significant improvements, such as a 44% increase in targeted reach, a 77% boost in Click-Through Rate (CTR), and a 75% reduction in Cost Per Site Visit, demonstrating the platform's effectiveness in delivering measurable performance gains.
InPowered AI is positioned as a powerful tool for those looking to move beyond traditional ad metrics and focus on driving concrete business results. Its ability to optimize at the impression level, combined with its extensive data integrations and focus on outcome-driven advertising, makes it a valuable asset for modern digital marketing strategies.
- CategoryMarketing Automation
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
inPowered AI's Core Features
AI-powered impression-level decisioning
Containerized AI for media outcomes
PMP deals for CTV, Video, and Display
Optimization for Brand Lift
Optimization for Search Lift
Optimization for Store Visits
Optimization for App Subscriptions
Optimization for Customer Value
Optimization for Attention
Optimization for Engagement
Optimization for Efficient Reach
Data integration from Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide
Utilizes first-party data for training
How to use inPowered AI?
Request a Demo: Initiate contact to explore the platform's capabilities.
Configure Campaign Goals: Define specific business outcomes you aim to achieve.
Integrate Data: Connect your first-party data and select relevant third-party data sources.
Launch PMP Deals: Deploy AI-driven PMP deals across CTV, video, and display channels.
Monitor Performance: Track key outcome metrics in real-time.
Optimize Campaigns: Allow AI to continuously refine targeting and bidding for maximum impact.
Analyze Results: Review detailed reports on achieved business outcomes.
inPowered AI's Use Cases
- Brand Awareness
- Lead Generation
- Customer Acquisition
- Customer Retention
- In-Store Traffic
- Performance Marketing
- CTV Advertising
- Video Advertising
