Description
INFLU is a dedicated fashion intelligence platform designed to help fashion brands, agencies, and independent creators identify and track rising fashion influencers and emerging trends on Instagram. It provides real-time signals on looks, drops, and creators by ranking Instagram accounts based on their growth relative to their size, allowing users to discover micro-talent before they become widely known.
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The platform's core functionality involves scoring every post and account against its usual performance, rather than raw views, to provide a fair assessment of momentum across different account sizes. Users can explore rising media, check creator engagement rates, and understand how content grows through metrics like views, multipliers, and engagement history. INFLU categorizes content into stages such as Rising, Explosive, Peaking, or Cooling, helping users determine the optimal time to act on a trend or learn from past performance.
INFLU tracks fashion media and accounts continuously, surfacing content the moment it starts growing. It allows users to switch between short-term spikes for immediate action and long-term climbs for seasonal planning. The platform covers various fashion subcategories, including streetwear, luxury, footwear, accessories, denim, contemporary, and vintage/archive, as well as adjacent beauty and lifestyle content. It indexes both independent creators and brand accounts, treating them equally in its scoring and phase classification.
For deeper analysis, INFLU offers features like the Trend Radar, which ranks rising looks, items, and categories, with deep dives into the posts, accounts, and timing behind each trend. Users can save and track accounts, export shortlists as CSV files, and apply various filters such as platform, subcategory, follower tier, content phase, and format. The platform also provides read-only plugins for Codex and Claude Code, connecting eligible API users to its fashion trend and creator research.
INFLU offers a free Archive plan that provides data 30 days behind, allowing users to explore past trends without a credit card. Paid plans, starting at £20 per month, offer fresher data, with the Terminal plan refreshing every 30 minutes for live insights and alerts. Team-based business seats are also available, pooling calls across teammates for collaborative use. INFLU focuses exclusively on Instagram fashion intelligence and does not provide campaign management, outreach, or payment services.
- CategoryInfluencer Marketing Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
INFLU's Core Features
Influencer Growth Ranking
Fashion Trend Analytics
Real-time Content Scoring
Content Phase Detection (Rising, Explosive, Peaking, Cooling)
Creator Engagement Rate Tracking
Historical Performance Baselines
Account Size Adjusted Metrics
Fashion Subcategory Filtering
Track Brands and Creators
Saved Accounts and Media Shortlists
CSV Data Export for Shortlists
API Access for Custom Tools
Read-only Plugins for Codex and Claude Code
Email Support
GDPR Compliant Data Handling
How to use INFLU?
Create Account: Sign up with your email for the free Archive plan, no credit card required.
Explore Feed: Browse the main feed to see high-scoring new looks and drops, updated continuously.
Filter Content: Apply filters by fashion subcategory, platform, follower tier, and content phase to narrow results.
Analyze Performance: Open any media or account to view growth metrics, engagement, and history.
Track Influencers: Add accounts to shortlists to monitor their score and phase movement over time.
Act on Trends: Use content phase tags (Rising, Explosive, Peaking, Cooling) to time campaigns or drops.
Upgrade for Live Data: Subscribe to a paid plan for real-time feeds, alerts, and advanced analytics.
INFLU's Use Cases
- Discover Rising Influencers
- Research Fashion Trends
- Competitor Monitoring
- Content Strategy Planning
- Talent Scouting for Agencies
- Product Development Insights
- Campaign Timing Optimization
- Performance Benchmarking
