Description
Hooked sells a method for making UGC-style video ads plus the software that runs it, packaged as a one-time purchase instead of a monthly subscription. It combines a video course on ad strategy with a studio app that generates the finished videos.
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The course walks through three stages: understanding who the ad is speaking to and what will make them buy, writing a script around that strategy including the opening hook and shot list, and generating and publishing the ad. Each lesson ships with the exact prompt used to make it, which opens directly in the Hooked studio app, where the buyer picks an avatar and voice and generates the clip.
The studio itself covers more than 20 video formats, including UGC-style ads with and without a product on screen, TikTok-native slideshows, script-to-video, podcast and dual-cast formats, and Reddit-style narrated stories, using a library of 83 avatars and 76 voices with script and voice generation in 25 languages. Generated videos publish directly to TikTok, Instagram and YouTube from inside the app, which also includes an editor, post scheduling, and API and agency-mode access on the top tier.
Hooked charges per use rather than per subscription: buyers connect their own OpenRouter and ElevenLabs API keys and pay those providers directly at cost for each generation, with no markup or credit system from Hooked. The company sells three packs at launch pricing: a Course pack, an App pack for those who already know what to publish and just want the generation tool, and a Complete Pack combining both. All three are one-time payments with free lifetime updates rather than recurring fees.
The product is built for creators, small ecommerce and DTC brands, and agencies producing UGC-style ads at volume who want to stop paying multiple AI subscriptions. It assumes some comfort setting up API keys with outside providers; buyers who want a fully managed, subscription-based service or a done-for-you agency will need a different tool, since Hooked is explicit that it is not an agency that makes ads on a customer's behalf.
- CategoryAI Short Video Makers
- Pricing ModelPaid
- DeploymentCloud
- PlatformsWeb
Hooked's Core Features
Video course covering ad strategy: audience, hooks, scripts and shot lists
Studio app with 20+ video ad formats
Library of 83 AI avatars and 76 voices
Script and voice generation in 25 languages
One-click prompts that open directly in the studio from each lesson
Direct publishing to TikTok, Instagram and YouTube
Built-in editor and post scheduling
API access and agency mode on the top-tier pack
Pay-at-cost generation using your own OpenRouter and ElevenLabs keys, no subscription or credits
How to use Hooked?
Buy a pack: Choose the Course, the App, or the Complete Pack as a one-time purchase.
Connect your AI keys: Link your own OpenRouter and ElevenLabs accounts to pay for generation at cost.
Learn the method: Work through the video lessons on audience, hooks, scripts and shot lists.
Generate from a lesson prompt: Open a lesson's exact prompt in the studio, then pick an avatar and voice.
Publish: Send the finished video straight to TikTok, Instagram or YouTube from inside the app.
Hooked's Use Cases
- UGC ad production
- Agency ad delivery
- Short-form video learning
- TikTok and Reels content
