Gumshoe AI

Description

Gumshoe AI is an innovative platform designed to help marketers understand and optimize how AI models discuss their brands. By monitoring visibility and sentiment across AI models like ChatGPT, Gemini, Claude, and Perplexity, Gumshoe provides insights into how AI perceives and recommends brands. The platform allows users to diagnose gaps by persona and topics, offering tools to shape the AI narrative. Gumshoe's unique approach involves simulating real buyer conversations using persona-driven prompts, providing a comprehensive view of brand visibility and competitive positioning.

Gumshoe offers monthly subscription plans, starting with a free sample audit that requires no credit card. The Starter plan is priced at $99 per month, while the Pro plan costs $299 per month. These plans include features such as visibility audits, sentiment analysis, citation tracking, and technical audits. Gumshoe's methodology involves running hundreds of unique prompts across multiple personas and models, ensuring reliable data by capturing AI's non-deterministic nature.

The platform is particularly beneficial for marketers looking to understand how different AI models recommend their brands to various buyer personas. Gumshoe's persona-based methodology reveals who AI models perceive as ideal customers, allowing marketers to tailor their strategies accordingly. With the ability to track up to 30 competitors and visualize competitive landscapes through heatmaps, Gumshoe provides actionable insights for improving AI visibility.

Gumshoe is backed by Pioneer Square Labs and was founded in 2025 in Seattle. It has been used by over 10,000 brands and agencies to gain transparency into AI-driven brand discussions. The platform's emphasis on transparency and data-driven insights makes it a valuable tool for marketers aiming to influence AI narratives and enhance brand visibility.

Gumshoe AI's Core Features

• AI visibility monitoring

• Persona-driven analysis

• Content generation

• Technical audit scoring

• Citation source tracking

• Buyer criteria analysis

• AI models coverage

• Competitive landscape visualization

• Time-series trend tracking

• Custom persona and topic creation

• API access for data integration

• Free sample audit

• Monthly subscription plans

• Sentiment analysis

• Snapshot audits

How to use Gumshoe AI?

1. 1

   Sign up: Register with your business email

2. 2

   Run audit: Initiate a free sample audit

3. 3

   Analyze results: Review visibility and sentiment data

4. 4

   Optimize strategy: Use insights to influence AI narratives

Gumshoe AI's Use Cases

• AI visibility monitoring
• Competitive analysis
• Persona-driven insights
• Content optimization
• Sentiment analysis

FAQ from Gumshoe AI

• What is Gumshoe AI?

  Gumshoe AI is a platform that shows how AI models like ChatGPT and Claude discuss your brand, helping you monitor visibility and shape AI narratives.

• How much does Gumshoe cost?

  Gumshoe offers a Starter plan at $99 per month and a Pro plan at $299 per month, with a free sample audit available.

• How does Gumshoe ensure data reliability?

  Gumshoe runs hundreds of unique prompts across multiple personas and models, capturing AI's non-deterministic nature for reliable data.

• What AI models does Gumshoe track?

  Gumshoe tracks 11 AI model families, including ChatGPT, Claude, Gemini, and Perplexity.

• Can I influence what AI says about my brand?

  Yes, Gumshoe provides insights and tools to systematically improve the inputs AI models use to form their responses.

• Does Gumshoe use browser scraping?

  No, Gumshoe accesses AI models through official APIs, ensuring compliance and reliable data.

• How do I get started with Gumshoe?

  Sign up at app.gumshoe.ai/go with your business email to run a free sample audit and see AI visibility results.

• What is a Snapshot Audit?

  A Snapshot Audit is a recurring lighter run included with a paid subscription to catch sharp moves in visibility between full audits.