Description
Gumshoe AI is an innovative platform designed to help marketers understand and optimize how AI models discuss their brands. By monitoring visibility and sentiment across AI models like ChatGPT, Gemini, Claude, and Perplexity, Gumshoe provides insights into how AI perceives and recommends brands. The platform allows users to diagnose gaps by persona and topics, offering tools to shape the AI narrative. Gumshoe's unique approach involves simulating real buyer conversations using persona-driven prompts, providing a comprehensive view of brand visibility and competitive positioning.
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Gumshoe offers monthly subscription plans, starting with a free sample audit that requires no credit card. The Starter plan is priced at $99 per month, while the Pro plan costs $299 per month. These plans include features such as visibility audits, sentiment analysis, citation tracking, and technical audits. Gumshoe's methodology involves running hundreds of unique prompts across multiple personas and models, ensuring reliable data by capturing AI's non-deterministic nature.
The platform is particularly beneficial for marketers looking to understand how different AI models recommend their brands to various buyer personas. Gumshoe's persona-based methodology reveals who AI models perceive as ideal customers, allowing marketers to tailor their strategies accordingly. With the ability to track up to 30 competitors and visualize competitive landscapes through heatmaps, Gumshoe provides actionable insights for improving AI visibility.
Gumshoe is backed by Pioneer Square Labs and was founded in 2025 in Seattle. It has been used by over 10,000 brands and agencies to gain transparency into AI-driven brand discussions. The platform's emphasis on transparency and data-driven insights makes it a valuable tool for marketers aiming to influence AI narratives and enhance brand visibility.
- CategoryAI SEO Tools
- Pricing ModelSubscription
- DeploymentCloud
- PlatformsCloud
Gumshoe AI's Core Features
AI visibility monitoring
Persona-driven analysis
Content generation
Technical audit scoring
Citation source tracking
Buyer criteria analysis
AI models coverage
Competitive landscape visualization
Time-series trend tracking
Custom persona and topic creation
API access for data integration
Free sample audit
Monthly subscription plans
Sentiment analysis
Snapshot audits
How to use Gumshoe AI?
Sign up: Register with your business email
Run audit: Initiate a free sample audit
Analyze results: Review visibility and sentiment data
Optimize strategy: Use insights to influence AI narratives
Gumshoe AI's Use Cases
- AI visibility monitoring
- Competitive analysis
- Persona-driven insights
- Content optimization
- Sentiment analysis
