GumGum Advertising Technology

Description

GumGum is a global advertising technology company known as The Mindset CompanyTM. It specializes in delivering mindset-driven campaigns across connected TV (CTV), online video, and high-impact display advertising. Founded in 2008, GumGum has developed proprietary AI technology since 2010, which powers its receptivity-first advertising approach.

The core of GumGum's technology is the Mindset GraphTM, an AI-powered data engine that processes billions of real-time signals across text, image, and video. This engine identifies moments of peak consumer receptivity, allowing advertisers to reach audiences when they are most open to brand messages. GumGum's contextual advertising solutions analyze content, imagery, and signals across web pages to deliver privacy-forward, cookie-free targeting.

GumGum's offerings include CTV and video advertising solutions that apply mindset intelligence to reach audiences across premium streaming inventory and web and mobile video environments. High-impact display formats combine premium creative, contextual intelligence, and mindset data to capture attention and drive stronger brand outcomes.

The company also provides omnichannel advertising services, activating CTV, online video, and high-impact display under unified mindset intelligence. GumGum Sports Media leverages verified sports viewership and sponsorship exposure data to create addressable audiences for advertisers.

GumGum operates globally, with headquarters in Santa Monica and presence in over 19 markets, including North America, Europe, Japan, and Australia. It is recognized for its innovation and effectiveness in the advertising industry, consistently receiving accolades from leading organizations.

GumGum Advertising Technology's Core Features

• Mindset-driven advertising

• AI-powered contextual intelligence

• CTV and online video solutions

• High-impact display formats

• Omnichannel advertising service

• Mindset GraphTM data engine

• Privacy-forward targeting

• Sports media audience activation

How to use GumGum Advertising Technology?

1. 1

   Configure: Set up campaigns using GumGum's platform

2. 2

   Use: Deploy mindset-driven advertising across channels

3. 3

   Optimize: Analyze performance and adjust strategies

4. 4

   Evaluate: Measure outcomes and refine targeting

GumGum Advertising Technology's Use Cases

• CTV Advertising
• Online Video Campaigns
• High-Impact Display
• Sports Audience Activation
• Omnichannel Campaigns

FAQ from GumGum Advertising Technology

• What is GumGum's Mindset GraphTM?

  The Mindset GraphTM is an AI-powered data engine that processes real-time signals to identify moments of peak consumer receptivity.

• How does GumGum ensure privacy in its advertising?

  GumGum uses AI-powered contextual advertising that delivers privacy-forward, cookie-free targeting without relying on audience data.

• What types of advertising solutions does GumGum offer?

  GumGum offers CTV, online video, and high-impact display advertising solutions, all driven by mindset intelligence.

• How does GumGum's omnichannel advertising work?

  GumGum's omnichannel advertising activates CTV, online video, and high-impact display under unified mindset intelligence.

• What is GumGum Sports Media?

  GumGum Sports Media turns verified sports viewership and sponsorship exposure data into addressable audiences for advertisers.

• Where is GumGum headquartered?

  GumGum is headquartered in Santa Monica and operates in over 19 markets globally.

• What industries does GumGum serve?

  GumGum serves various industries, focusing on delivering mindset-driven advertising solutions.

• How does GumGum measure advertising effectiveness?

  GumGum measures effectiveness through real-time signals, contextual intelligence, and verified outcomes.