Description
GumGum is a global advertising technology company known as The Mindset CompanyTM. It specializes in delivering mindset-driven campaigns across connected TV (CTV), online video, and high-impact display advertising. Founded in 2008, GumGum has developed proprietary AI technology since 2010, which powers its receptivity-first advertising approach.
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The core of GumGum's technology is the Mindset GraphTM, an AI-powered data engine that processes billions of real-time signals across text, image, and video. This engine identifies moments of peak consumer receptivity, allowing advertisers to reach audiences when they are most open to brand messages. GumGum's contextual advertising solutions analyze content, imagery, and signals across web pages to deliver privacy-forward, cookie-free targeting.
GumGum's offerings include CTV and video advertising solutions that apply mindset intelligence to reach audiences across premium streaming inventory and web and mobile video environments. High-impact display formats combine premium creative, contextual intelligence, and mindset data to capture attention and drive stronger brand outcomes.
The company also provides omnichannel advertising services, activating CTV, online video, and high-impact display under unified mindset intelligence. GumGum Sports Media leverages verified sports viewership and sponsorship exposure data to create addressable audiences for advertisers.
GumGum operates globally, with headquarters in Santa Monica and presence in over 19 markets, including North America, Europe, Japan, and Australia. It is recognized for its innovation and effectiveness in the advertising industry, consistently receiving accolades from leading organizations.
- CategoryAI Ad Generators
- DeploymentCloud
- PlatformsWeb
GumGum Advertising Technology's Core Features
Mindset-driven advertising
AI-powered contextual intelligence
CTV and online video solutions
High-impact display formats
Omnichannel advertising service
Mindset GraphTM data engine
Privacy-forward targeting
Sports media audience activation
How to use GumGum Advertising Technology?
Configure: Set up campaigns using GumGum's platform
Use: Deploy mindset-driven advertising across channels
Optimize: Analyze performance and adjust strategies
Evaluate: Measure outcomes and refine targeting
GumGum Advertising Technology's Use Cases
- CTV Advertising
- Online Video Campaigns
- High-Impact Display
- Sports Audience Activation
- Omnichannel Campaigns
