Description
Gengage builds a conversational AI shopping agent that a retailer installs on its own website to help visitors decide, rather than just search or filter. The company describes itself as serving over 6 million visitors monthly across brands and marketplaces, mostly in Turkey so far, and positions the product as agentic commerce infrastructure for large retailers rather than a plug-in widget for small stores.
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Each deployment is built around the retailer's own catalog and the specific questions that actually block a purchase in that category. The agent answers things like "will it fit my space," "is this seller authorized," "can I pick it up today," or "will it work with an iPhone 13," using the product facts, availability signals, and next-step actions already present on the retailer's site. What counts as a good comparison changes by category; the site gives the example that a mattress purchase turns on firmness, size, and trial policy, while a car purchase turns on accident history and specific trim comparisons. Depending on the retailer, the agent's next step can be adding to cart, requesting a test drive, booking a service appointment, or sending a qualified lead into the retailer's CRM.
In a beta with appliance retailer Arcelik that ran from mid-October to mid-December 2025, Gengage reports 17,900+ conversations and a 2.6x higher conversion rate among shoppers who used the assisted agent compared with a control group who did not, alongside metrics like attributed sales-line lift and revenue per visitor-day, described by the company as anonymized results from a specific beta rather than a general guarantee.
Gengage publishes a usage-based pricing calculator with four tiers. Starter is $490 a month for 1,000 conversations, with a fixed agent experience and a one-time branding setup. Growth is $1,900 a month for 5,000 conversations, with the agent adapted to the business and 20 customization hours a month included; this is the plan the site marks as most chosen. Pro is $4,700 a month for 10,000 conversations with 50 customization hours. Enterprise, for 25,000 or more conversations a month, is custom-quoted and built around the retailer's own operating model. Conversations beyond a plan's included volume are billed at $0.50 each, and annual billing gets a 16 percent discount.
Gengage is aimed at large retailers, marketplaces, and their agencies rather than solo store owners, given the enterprise pricing, per-catalog customization, and current case-study base concentrated among major Turkish retail and automotive brands.
- CategoryAI Shopping Assistants
- Pricing ModelPaid
- DeploymentCloud
- PlatformsWeb
Gengage's Core Features
Conversational shopping agent installed directly on a retailer's own website
Per-category question handling, with cars, appliances, and mattresses each compared differently
Uses the retailer's existing product data, availability, and next-step actions
Configurable next-step actions such as add to cart, test-drive request, service appointment, or CRM lead
Usage-based pricing tied to monthly conversation volume
Customization hours included on Growth and Pro plans for new flows and business rules
Conversation and conversion analytics, including attributed sales-line lift and revenue per visitor-day
Case-study-reported lift in conversion rate among assisted shoppers
How to use Gengage?
Share your store data: Give Gengage access to the product catalog and site details it will work from.
Get a tailored agent built: Gengage configures the agent's flows and comparisons around your specific category.
Choose a plan: Pick Starter, Growth, or Pro based on expected monthly conversation volume, or request an Enterprise quote.
Deploy on your site: Put the agent live for visitors to ask questions in chat.
Review results: Track conversations, conversion lift, and revenue impact against a held-out control group.
Gengage's Use Cases
- Auto dealer sales assistance
- Appliance product guidance
- Mattress and furniture fit
- Marketplace conversion support
