Description
FullStory is an intelligent digital experience platform that leverages AI to provide comprehensive behavioral analytics. It captures complete user behavioral context, allowing businesses to transform data from a rear-view mirror into a forward-facing guidance system. By understanding real user behavior, FullStory enables faster AI-driven insights and automations, helping teams make smarter decisions and improve user experiences.
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The platform offers a range of features, including Fullcapture, which delivers a complete, privacy-first record of every interaction. This allows teams to move faster and build AI on a trustworthy foundation. StoryAI, another key feature, turns behavioral data into reliable insights, reducing the time teams spend on analysis and enabling quicker decision-making.
FullStory's solutions are tailored for various industries, including retail, food and beverage, travel, financial services, gaming, and SaaS. It helps businesses uncover digital behaviors, remove friction, and improve user experiences. The platform also supports employee experience optimization, enabling better workflows and reducing friction in internal processes.
FullStory offers a freemium pricing model, with the FullstoryFree plan providing 30,000 monthly sessions and 12 months of analytics retention. For advanced capabilities, businesses can upgrade to paid plans, which include features like Dashboards and StoryAI.
The platform integrates seamlessly with existing tech stacks, offering out-of-the-box integrations and an open API. This allows businesses to enhance their systems and make data-driven decisions. FullStory's commitment to privacy ensures that sensitive data is excluded by default, providing a secure environment for data analysis.
- CategoryData & Analytics
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb, Mobile
FullStory Digital Experience Platform's Core Features
AI-powered behavioral analytics
Fullcapture for complete interaction records
StoryAI for reliable insights
Customer journey mapping
Session replay and heatmaps
Real-time data activation
Employee experience optimization
Out-of-the-box integrations
How to use FullStory Digital Experience Platform?
Capture: Automatically collect user interactions
Analyze: Use AI to gain insights from data
Act: Implement changes based on insights
Optimize: Continuously improve user experiences
FullStory Digital Experience Platform's Use Cases
- Customer Journey Optimization
- Employee Experience
- Data Activation
- Friction Reduction
- Conversion Improvement
