Folloze: Buyer Experience Platform

Description

Folloze is a no-code B2B buyer experience platform that empowers marketing teams to create personalized account experiences. Built specifically for B2B and account-based marketing (ABM), Folloze allows teams to bring their own AI to build campaigns, activate them with brand governance, and capture first-party engagement signals that feed the sales pipeline. The platform is trusted by teams from mid-market to global enterprises for scaling campaigns and proving impact.

Folloze offers a range of features including the ability to build personalized microsites, campaign emails, and LinkedIn ads without the need for a web team. The platform personalizes content based on buyer behavior, applying brand governance automatically. It captures signals beyond clicks, providing sales teams with actionable intelligence about what each account cares about.

The platform integrates seamlessly with existing martech stacks, including Salesforce, Marketo, Eloqua, Microsoft Dynamics CRM, 6sense, Demandbase, Outreach, RollWorks, and Dun & Bradstreet. It also supports AI tools like Claude, ChatGPT, and custom agents through its Model Context Protocol (MCP), allowing users to create content with their preferred AI tools.

Folloze's features include a no-code designer for creating on-brand microsites, a progressive identity model for combining known and unknown identity insights, and deep integration capabilities with CRM, MAP, and ABM platforms. The platform also offers digital experience features such as auto-personalization, content recommendations powered by ChatGPT, and a content center for organizing all content in one hub.

Folloze provides real-time analytics on engagement, buyer identity, content performance, and pipeline impact through its Impact Dashboard. This allows marketing teams to understand account-level and individual-level engagement, and how experiences influence the pipeline. The platform's open nature means users are not locked into one vendor's content engine, allowing for flexibility and customization.

Folloze: Buyer Experience Platform's Core Features

• No-code campaign building

• AI-powered content personalization

• First-party engagement signal capture

• Integration with Salesforce, Marketo, and more

• Real-time analytics and reporting

• Progressive identity model

• Auto-personalization of content

• Content recommendations with ChatGPT

• Centralized content hub

• Brand governance enforcement

• Custom HTML/CSS support

• Multi-language support

• Enterprise-grade security and compliance

• Dynamic microsite creation

• Salesforce integration

How to use Folloze: Buyer Experience Platform?

1. 1

   Configure: Set up your account and integrate with existing tools

2. 2

   Use: Create personalized campaigns and microsites

3. 3

   Optimize: Analyze engagement data to refine strategies

4. 4

   Deploy: Activate campaigns across multiple channels

Folloze: Buyer Experience Platform's Use Cases

• ABM Campaigns
• Content Personalization
• Sales Enablement
• Multi-Channel Activation
• Real-Time Analytics

FAQ from Folloze: Buyer Experience Platform

• What is Folloze?

  Folloze is a no-code B2B buyer experience platform that helps marketing teams create personalized account experiences and capture first-party engagement signals.

• How does Folloze support ABM?

  Folloze supports ABM by building personalized experiences per account, activating them across various channels, and capturing account-level engagement signals.

• Can I use my own AI with Folloze?

  Yes, Folloze is an open platform that allows you to use AI tools like Claude, ChatGPT, and custom agents for content creation.

• What integrations does Folloze offer?

  Folloze integrates with Salesforce, Marketo, Eloqua, Microsoft Dynamics CRM, 6sense, Demandbase, Outreach, RollWorks, and Dun & Bradstreet.

• How does Folloze personalize content?

  Folloze personalizes content using first-party behavioral signals and existing intent data, tailoring experiences to each account's role, industry, and buying stage.

• What analytics does Folloze provide?

  Folloze provides real-time analytics on engagement, buyer identity, content performance, and pipeline impact through its Impact Dashboard.

• Is Folloze secure?

  Yes, Folloze meets enterprise-grade security and governance standards and is GDPR compliant.

• Can Folloze handle multi-language campaigns?

  Yes, Folloze supports translation and localization into 20+ languages while preserving voice, tone, and layout.