Description
Folloze is a no-code B2B buyer experience platform that empowers marketing teams to create personalized account experiences. Built specifically for B2B and account-based marketing (ABM), Folloze allows teams to bring their own AI to build campaigns, activate them with brand governance, and capture first-party engagement signals that feed the sales pipeline. The platform is trusted by teams from mid-market to global enterprises for scaling campaigns and proving impact.
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Folloze offers a range of features including the ability to build personalized microsites, campaign emails, and LinkedIn ads without the need for a web team. The platform personalizes content based on buyer behavior, applying brand governance automatically. It captures signals beyond clicks, providing sales teams with actionable intelligence about what each account cares about.
The platform integrates seamlessly with existing martech stacks, including Salesforce, Marketo, Eloqua, Microsoft Dynamics CRM, 6sense, Demandbase, Outreach, RollWorks, and Dun & Bradstreet. It also supports AI tools like Claude, ChatGPT, and custom agents through its Model Context Protocol (MCP), allowing users to create content with their preferred AI tools.
Folloze's features include a no-code designer for creating on-brand microsites, a progressive identity model for combining known and unknown identity insights, and deep integration capabilities with CRM, MAP, and ABM platforms. The platform also offers digital experience features such as auto-personalization, content recommendations powered by ChatGPT, and a content center for organizing all content in one hub.
Folloze provides real-time analytics on engagement, buyer identity, content performance, and pipeline impact through its Impact Dashboard. This allows marketing teams to understand account-level and individual-level engagement, and how experiences influence the pipeline. The platform's open nature means users are not locked into one vendor's content engine, allowing for flexibility and customization.
- CategoryMarketing Automation
- Pricing ModelContact sales
- DeploymentCloud
- PlatformsWeb
Folloze: Buyer Experience Platform's Core Features
No-code campaign building
AI-powered content personalization
First-party engagement signal capture
Integration with Salesforce, Marketo, and more
Real-time analytics and reporting
Progressive identity model
Auto-personalization of content
Content recommendations with ChatGPT
Centralized content hub
Brand governance enforcement
Custom HTML/CSS support
Multi-language support
Enterprise-grade security and compliance
Dynamic microsite creation
Salesforce integration
How to use Folloze: Buyer Experience Platform?
Configure: Set up your account and integrate with existing tools
Use: Create personalized campaigns and microsites
Optimize: Analyze engagement data to refine strategies
Deploy: Activate campaigns across multiple channels
Folloze: Buyer Experience Platform's Use Cases
- ABM Campaigns
- Content Personalization
- Sales Enablement
- Multi-Channel Activation
- Real-Time Analytics
