Description
Captiv8 is an influencer marketing platform that, as of its current homepage, "has been integrated into Influential," a separate creator-marketing company; Captiv8's own site now routes contact and social channels through Influential ([email protected] and Influential's Facebook, Instagram and LinkedIn accounts). The Captiv8 platform itself, however, remains live: brands, creators and talent managers can still sign in and use its full product suite under the Captiv8 name.
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The core of the platform is its Influencer Marketing Suite, built to plan, discover, manage and measure creator partnerships in one place. Its discovery tools offer more than 500 search filters covering engagement, personal details, audience demographics and past brand collaborations, plus a global post search for finding creators organically discussing specific topics. The platform adds AI-generated brand affinity and brand safety scores to help vet creators, and an AI-generated "Velocity Index" that surfaces recommended and lookalike creators based on velocity, brand relevance, contextual relevance and audience data. Once creators are chosen, brands manage campaign briefs, partnership terms and contracts, and content feedback and scheduling from within the platform, and track results through an enterprise measurement dashboard with custom reporting.
Beyond marketing campaigns, Captiv8 supports Creator Commerce: branded storefronts, a TikTok Shop partnership integration, and affiliate commerce through trackable referral links and discount codes, with attribution reporting tied back to individual creators. A separate Creator Solutions area covers a Creator Hub and Talent Management Portal for managing creator relationships and payments directly, and Captiv8's payments system supports third-party payment integrations, campaign financing, and payouts in multiple currencies. The platform also integrates with Shopify to manage gifting and product fulfillment for creator campaigns.
Captiv8 serves three kinds of users through separate sign-in flows: brand managers running campaigns, creators looking for brand opportunities, and talent managers overseeing a roster of creators. Its site publishes separate terms of service for the platform and for creators, along with a privacy policy covering both groups, reflecting a two-sided marketplace rather than a brand-only tool. The Influential integration is presented as a partnership that strengthens the combined offering, not a shutdown of the Captiv8 product.
- CategoryInfluencer Marketing Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsWeb
Captiv8's Core Features
More than 500 creator search filters covering demographics, engagement and past collaborations
AI-generated brand affinity and brand safety scores for creator vetting
AI-generated Velocity Index for recommended and lookalike creator discovery
Campaign brief, contract and content-feedback workflow in one platform
TikTok Shop partnership integration for creator commerce
Affiliate commerce with trackable referral links and discount codes
Creator and talent management tools via a dedicated Creator Hub
Payments system supporting multi-currency payouts and campaign financing
Shopify integration for creator gifting and product fulfillment
Enterprise measurement dashboard with custom reporting
How to use Captiv8?
Choose your role: Sign in as a Brand Manager, Creator or Talent Manager depending on how you'll use Captiv8.
Discover creators: Use the 500+ search filters and AI-generated scores to shortlist creators for a campaign.
Build the campaign: Create briefs, partnership terms and contracts, and share them with creators in the platform.
Run commerce features: Set up TikTok Shop, affiliate links or branded storefronts if the campaign includes commerce.
Pay and measure: Process creator payments and track campaign results through the measurement dashboard.
Captiv8's Use Cases
- Creator discovery and vetting
- Influencer campaign management
- Creator commerce and affiliate sales
- Creator payment processing
