Description
By the Numbers is a Shopify analytics application designed to provide actionable insights and streamline data management for e-commerce businesses. It replaces the need for multiple dashboards by offering a unified platform that delivers AI-powered weekly briefings, RFM (Recency, Frequency, Monetary) loyalty scoring, and more than 50 comprehensive reports. This tool is built to help Shopify store owners identify revenue opportunities and optimize their marketing efforts.
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The application integrates seamlessly with popular marketing platforms such as Klaviyo, Meta Ads, and Google Ads, allowing for direct synchronization of customer segments. This eliminates the manual process of exporting and re-uploading customer lists, ensuring that audiences are always up-to-date and refreshed hourly. The installation process is designed to be quick and easy, requiring just one click from the Shopify App Store, with a 24-month order history backfill completed overnight.
Key features include the Monday Briefing, an AI-generated email that summarizes the previous week's performance, highlights anomalies, and suggests three revenue-driving actions. The RFM Loyalty Matrix segments customers based on their purchasing behavior, enabling targeted win-back campaigns for at-risk customers and retention strategies for high-value segments. The cross-channel segment sync allows businesses to build segments once and push them to Klaviyo, Meta, Google, and TikTok, ensuring consistent messaging across all advertising channels.
By the Numbers is ideal for Shopify store owners, e-commerce managers, and marketing professionals who want to leverage their data more effectively without requiring extensive technical expertise. The platform aims to provide clear, plain-English insights that can be immediately acted upon, driving revenue growth and improving customer loyalty. The pricing starts at $19 per month, with a 14-day free trial available, no credit card required.
The value proposition centers on saving time and increasing revenue. By automating data analysis and segment synchronization, By the Numbers frees up valuable time for store owners to focus on strategy and growth. The AI-driven insights and segmentation capabilities are designed to uncover hidden revenue streams and optimize marketing spend, ultimately ensuring the analytics pay for themselves.
- CategoryBusiness Intelligence
- Pricing Model$19/mo
- DeploymentCloud
- PlatformsShopify
By the Numbers's Core Features
AI-powered weekly briefings
RFM loyalty scoring
50+ comprehensive reports
Klaviyo integration
Meta Ads integration
Google Ads integration
TikTok integration
One-click Shopify install
14-day free trial
Hourly segment refresh
24-month historical data backfill
Plain-English insights
Actionable recommendations
How to use By the Numbers?
Connect Shopify: Install the app from the Shopify App Store via one-click OAuth.
Backfill Data: The app automatically backfills 24 months of order history overnight.
Receive Briefing: Get your AI-powered Monday briefing via email each week.
Analyze Segments: Utilize the RFM Loyalty Matrix to identify customer segments.
Sync Audiences: Push segments to Klaviyo, Meta, Google Ads, and TikTok.
Take Action: Implement suggested actions based on AI insights and segment data.
By the Numbers's Use Cases
- Revenue Identification
- Customer Segmentation
- Marketing Optimization
- Retention Strategy
- Performance Monitoring
- AI-Driven Insights
