Description
The Braze Customer Engagement Platform is designed to power customer-centric interactions between consumers and brands in real-time. It supports companies at every stage of growth, from startups launching their first engagement programs to large global enterprises seeking a leading customer engagement solution.
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Braze's platform editions are tailored to grow with businesses, offering a flexible contract structure that includes Monthly Active Users (MAUs), Profiles, Action Credits, and Customer Experience (CX) Services. MAUs are unique individuals who engage with a Braze-connected app or website, while Profiles store user traits and behaviors for personalized messaging. This allows brands to re-engage customers effectively, even if they haven't interacted recently.
The platform's Action Credits provide access to various features, including Email, SMS, RCS, WhatsApp, and more. This flexible currency allows brands to adapt their engagement strategies without needing to purchase fixed quantities for individual products. Comprehensive reporting and billing dashboards enable users to track their usage and performance throughout their contract.
Braze also offers a variety of support and service plans, including 24/7 customer support for leading brands. Although there is no free plan available, companies can explore the platform through trials and tailored entry plans.
The Braze Data Platform (BDP) is a composable data platform that helps unify and activate first-party data for customer engagement. It integrates with leading cloud data platforms and supports audience segmentation, enabling brands to build comprehensive customer profiles. The platform uses AI insights to deliver personalized recommendations and automate customer journeys based on real-time actions and preferences.
Additionally, BrazeAITM Agents are autonomous AI assistants that enhance marketing efficiency and personalization. They automate tasks, adapt in real-time, and deliver meaningful engagement across various channels. With BrazeAITM, brands can tackle marketing challenges, drive conversions, and improve customer experiences at scale.
- CategoryMarketing Automation
- Pricing ModelCustom
- DeploymentCloud
- PlatformsWeb, Mobile
Braze Customer Engagement Platform's Core Features
Real-time customer engagement
Flexible contract structure
Monthly Active Users tracking
Profiles for personalized messaging
Action Credits for feature access
Comprehensive reporting dashboards
24/7 customer support
Integration with cloud data platforms
Audience segmentation capabilities
AI-powered recommendations
Autonomous AI assistants
How to use Braze Customer Engagement Platform?
Configure: Set up your Braze account and define your engagement strategy.
Integrate: Connect your app or website to Braze for data tracking.
Segment: Use audience segmentation tools to create targeted groups.
Engage: Utilize Action Credits to deploy campaigns across various channels.
Analyze: Monitor performance through reporting dashboards.
Optimize: Adjust strategies based on insights and customer interactions.
Braze Customer Engagement Platform's Use Cases
- Customer Retention
- Campaign Optimization
- Data Integration
- Real-time Engagement
- Audience Segmentation
