Description
Bïrch, previously known as Revealbot, is an ad automation platform built for performance marketing teams and the agencies that run paid social and search campaigns on their behalf. It's aimed at teams managing many ad accounts or a high volume of campaigns across Meta, Google, TikTok, Snapchat and Instagram, who need repetitive account management, such as pausing underperforming ads or reallocating budget, handled automatically rather than checked by hand.
Read More
Rules are the platform's core mechanism. A rule compares a metric, such as spend, cost per result, or ROAS, against a threshold, a prior period, or a ranked list like an account's own top 10 performers, and then takes one of more than 20 possible actions. Rules can combine nested conditions, run across multiple accounts at once, and check as often as every 15 minutes. Birch AI adds a natural-language layer on top: a user describes what they want in a sentence, and it reads the account's business context, chooses relevant metrics, and returns a rule to review before it goes live. Birch MCP exposes an ad account to any AI assistant that supports the Model Context Protocol, so a rule or a question can be asked from a tool like Claude rather than the Bïrch dashboard itself.
Beyond rules, the platform includes Stage, for creating ads from media stored in Drive by duplicating existing ad setups, Explorer, for tracking ad performance and creative fatigue to find top-performing assets, and Hub, for server-side conversion tracking for Meta. It integrates with attribution and analytics tools including AppsFlyer, Adjust and Hyros as data sources for rule conditions.
Bïrch offers a 14-day free trial with no credit card required; per the site, pricing beyond the trial is arranged through the sign-up flow or a demo rather than listed publicly on the homepage.
The company states it manages around $2 billion in annual ad spend, 240 million automated actions a year, and roughly 15,000 connected ad accounts, positioning it for performance marketing teams and agencies rather than small, single-account advertisers running a one-off campaign.
- CategoryMarketing Automation
- Pricing ModelSubscription
- DeploymentCloud
- PlatformsMeta, Google, TikTok, Snap
Bïrch's Core Features
Condition-based rules with nested logic and more than 20 possible automated actions
Rules checked as often as every 15 minutes across Meta, Google, TikTok and Snapchat accounts
Birch AI: natural-language rule creation that reads account context before building a rule
Birch MCP: connects an ad account to external AI assistants via the Model Context Protocol
Stage: creates new ads from Drive media by duplicating existing ad setups
Explorer: tracks ad performance and spots creative fatigue across accounts
Hub: server-side conversion tracking setup for Meta
Integrations with AppsFlyer, Adjust and Hyros for rule-triggering data
Rules can apply across multiple ad accounts simultaneously
How to use Bïrch?
Connect your ad accounts: Link Meta, Google, TikTok, Snapchat or Instagram Ads accounts to Bïrch.
Build or ask for a rule: Set conditions manually, or describe what you want to Birch AI to get a rule drafted.
Review before it runs: Check the rule's logic and thresholds, since Birch AI hands back a draft rather than an already-live rule.
Let it run and monitor: Rules check accounts on the schedule you set, down to every 15 minutes, and take the configured action.
Query from your own tools: Use Birch MCP to ask about account performance from an AI assistant outside the dashboard.
Bïrch's Use Cases
- Automated budget rules
- Cross-account rule management
- Creative fatigue tracking
- AI-assisted rule building
