Description
Agent Spark is an insights analyst product from GWI, the audience research and consumer data company. Its purpose is to give teams a fast answer about consumers without them having to run their own analysis or trust web-scraped summaries: users ask a question in plain language and Agent Spark returns an answer grounded in GWI's own survey data.
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That data comes from GWI's core research operation: more than 1.4 million surveys a year, contributing to a pool of over 35 billion data points, built on more than 15 years of research validated across 53 markets. Because the answers are sourced from real survey responses about real consumers rather than public web content, GWI positions Agent Spark as more reliable than a general chatbot for questions about audience behavior, attitudes, or media habits.
Agent Spark is available in two places. Inside the GWI platform, it functions as a conversational way to query GWI's data directly. Outside the platform, it can be connected to AI tools teams already use, including ChatGPT, Claude, and Copilot, at no extra cost, so prompts in those tools can be grounded in GWI's verified data rather than whatever the underlying model already knows.
GWI describes two main groups of users. For research teams, Agent Spark is meant to take over ad-hoc data pulls and one-off queries, surface patterns faster, and free up time for deeper analysis and storytelling. For sales and marketing teams, it's meant to support decisions and pitches with sourced data rather than instinct, without requiring research expertise to interpret it. GWI names three specific workflows it supports: media planning, where fast audience data shapes campaign strategy; pitching, where a fact about an audience helps a pitch stand out; and content marketing, where insight into audience behavior guides what to create and where.
Agent Spark can be tried with a free sign-up, or by booking a demo with GWI directly. It's built for marketing, sales, research, and product teams inside organizations that already rely on, or are considering, GWI's consumer research.
- CategoryMarket Research Tools
- Pricing ModelFreemium
- DeploymentCloud
- PlatformsGWI Platform
Agent Spark's Core Features
Answers plain-language questions with analyst-quality responses pulled from GWI's own survey data
Draws on 1.4 million-plus annual surveys and 35 billion data points as its data source
Built on more than 15 years of validated consumer research across 53 markets
Works inside the GWI platform or embedded in outside AI tools such as ChatGPT, Claude, and Copilot
Grounds external AI tools and prompts in survey data instead of web-scraped content
Supports media planning workflows with fast audience insight
Supports pitch creation by surfacing audience facts a prospect may not already know
Supports content marketing by identifying where an audience spends time and what it responds to
How to use Agent Spark?
Sign up: Create a free GWI account or book a demo
Ask a question: Type a plain-language question about an audience or market
Get the answer: Agent Spark returns an analyst-quality answer sourced from GWI's survey data
Use it in your own tools: Connect Agent Spark inside ChatGPT, Claude, or Copilot to ground prompts in the same data
Apply it to your workflow: Use the answer for media planning, a pitch, or a content strategy
Agent Spark's Use Cases
- Media planning
- Sales pitches
- Content marketing research
- AI prompt grounding
