Description
Willow is an AI social media assistant for service businesses, paired with a human coach who checks every post before it goes out. It targets the person running social media alone at firms like law, HR, IT, accountancy, and consulting practices, who needs the output of a content team without becoming one.
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Willow's AI agent builds a profile of the business from its services, audience, tone, and point of view, rather than working off a single prompt. From that profile it drafts a week of posts in the business's voice and lands them in a calendar ready for review. A dedicated human coach checks each draft for accuracy, tone, and timing before it reaches the user. The user then approves, tweaks, or swaps posts, a process the company says typically takes about 15 minutes a week, and those edits feed back into sharper drafts the following week.
Beyond drafting, Willow schedules approved posts across LinkedIn, Instagram, Facebook, and X from one calendar, queuing each post at a time suited to the audience. A daily Newsroom feature surfaces articles and topics worth commenting on, so the user always has a starting point instead of a blank page. Willow Create, the drafting engine, also applies personal-profile tags on LinkedIn at draft time. The company states its servers are based in the EU and that it applies GDPR by default.
Willow doesn't publish self-serve pricing on its product page; access is set up through the company directly. It suits a single social media owner at a professional-services firm who wants weekly, on-brand content without hiring a full content team, and who is comfortable having a human coach review drafts before publishing rather than posting fully unsupervised AI output.
The company frames Willow Create as solving the real bottleneck in social media for these firms: not whether to post, but what to say. After working with more than 1,000 businesses, Willow built the assistant around a profile of the business rather than a single prompt, so the drafts it produces stay grounded in the firm's actual services and point of view instead of generic AI filler. Willow Create is described as one engine inside the broader Willow platform, alongside scheduling, the Newsroom, analytics, and LinkedIn tagging, all working the same way whether a post started as a manual draft or an AI-generated one.
- CategorySocial Media Content Generators
- Pricing ModelUnknown
- DeploymentCloud
- PlatformsWeb
Willow's Core Features
AI agent builds a profile of the business (services, audience, tone) instead of using a single prompt
Drafts a week of on-brand posts automatically
Human coach reviews every draft for accuracy and tone before it reaches the user
Schedules approved posts across LinkedIn, Instagram, Facebook, and X from one calendar
Daily Newsroom surfaces relevant articles and topics to post about
Learns from user edits to sharpen future drafts
Applies personal-profile tags on LinkedIn at draft time
EU-based servers with GDPR-by-default handling
How to use Willow?
Set up your profile: Share your services, audience, tone, and point of view with Willow.
Get your weekly drafts: Willow's AI agent drafts a week of posts in your voice.
Coach review: A human coach checks each draft for accuracy and tone.
Approve or edit: Review the week's posts in about 15 minutes and approve, tweak, or swap any of them.
Publish: Willow schedules and publishes approved posts at the right time across your channels.
Willow's Use Cases
- Weekly content calendars
- Multi-channel scheduling
- Content ideas from news
