Plot | Social Media Tools

Description

Plot is positioned as the next generation of tools for social media teams, offering an AI-powered creative management platform. Its core functionality revolves around advanced social video listening, designed to operate 24/7 so marketing teams can action insights derived from vast amounts of video content. The platform aims to uncover significantly more user-generated content (UGC) than traditional text-based social listening tools, addressing the reality that a large percentage of brand mentions occur within video content.

Plot's AI capabilities extend to watching, listening to, and reading every frame of social videos, capturing nuances that text-based tools miss. It analyzes audio, visuals, and captions, not just direct mentions or @handles, to provide a comprehensive 360° analysis of every video. This allows teams to understand the context, including who is involved, what is being discussed, and the underlying reasons.

The platform is built to prove marketing impact by tracking key metrics such as views, engagement, estimated media value (EMV), and sentiment across every mention. It offers purpose-built workflows tailored for community, creator, and research teams. For community engagement, Plot identifies every brand conversation, tagged or untagged, enabling teams to engage effectively and demonstrate the EMV they drive. It also tracks outbound comment engagement, measuring the impact of team interactions.

Campaign measurement is enhanced by Plot's ability to capture all UGC and allow performance slicing based on descriptive criteria. The platform helps teams track cultural moments and trends, identifying rising content before it peaks, allowing for timely engagement. For creator management, Plot provides precise creator sourcing and auto-tracks UGC, facilitating perfect fit matching and deliverable performance tracking. It enables sourcing superfans and creators based on niche, attributes, audience, and brand affinity.

Plot also drives strategic research by transforming millions of social videos into actionable answers. This supports community, marketing, and R&D teams in understanding real-time consumer behavior, sentiment, and feelings. It facilitates AI-powered deep market research, competitive benchmarking through UGC analysis, and brand sentiment monitoring for brand safety. The overall value proposition is to reduce operational overhead, minimize manual tracking, and provide easy reporting, freeing up teams for more creative work.

Plot's Core Features

• AI-powered social video listening 24/7

• Uncovers 8x more user-generated content

• Captures untagged brand mentions in video

• Analyzes audio, visuals, and captions

• Provides 360° video analysis for context

• Tracks views, engagement, EMV, and sentiment

• Purpose-built workflows for community, creator, and research teams

• Sources creators with precision based on brand needs

• Auto-tracks creator UGC and performance

• Enables descriptive slicing of campaign performance

• Monitors cultural moments and emerging trends

• Facilitates AI-powered deep market research

• Offers competitive benchmarking through UGC analysis

• Analyzes brand sentiment and monitors brand safety

How to use Plot?

1. 1

   Configure AI monitoring: Set up Plot's AI to watch social video feeds 24/7.

2. 2

   Analyze video insights: Review AI-generated analysis of audio, visuals, and captions.

3. 3

   Engage with community: Identify and track brand conversations, tagged or untagged.

4. 4

   Source and track creators: Utilize AI for precise creator discovery and UGC monitoring.

5. 5

   Measure campaign performance: Slice UGC performance by descriptive criteria.

6. 6

   Conduct strategic research: Ask questions and get answers from video insights.

7. 7

   Generate reports: Utilize easy reporting features to showcase impact.

Plot's Use Cases

• Social Video Listening
• UGC Discovery
• Creator Sourcing
• Community Engagement
• Campaign Measurement
• Trend Spotting
• Market Research
• Competitive Analysis
• Brand Safety Monitoring

FAQ from Plot

• What is Plot's primary function for social media teams?

  Plot is an AI-powered creative management platform that provides social video listening, content sourcing, and analytics to help social media teams plan, store, and manage their content effectively.

• How does Plot's AI differ from traditional social listening tools?

  Plot's AI analyzes video content by watching, listening to, and reading every frame, capturing audio, visuals, and captions. This goes beyond text-based listening to uncover untagged brand mentions and deeper context.

• Can Plot help uncover user-generated content (UGC)?

  Yes, Plot's AI is designed to uncover significantly more user-generated content, including content that does not directly tag the brand, by analyzing video mentions.

• What kind of analytics does Plot provide?

  Plot provides analytics on views, engagement, estimated media value (EMV), and sentiment across all brand mentions, offering a comprehensive view of marketing impact.

• How does Plot assist with creator management?

  Plot offers precise creator sourcing based on various attributes and automatically tracks all UGC posted by identified creators, measuring their performance.

• Can Plot be used for market research?

  Yes, Plot transforms social videos into actionable insights for deep market research, competitive benchmarking, and understanding consumer sentiment and behavior within a category.

• What is the benefit of Plot for community engagement?

  Plot uncovers every conversation about a brand, allowing teams to engage where it matters, track outbound comment engagement, and prove the EMV driven by their interactions.

• Does Plot help in tracking trends?

  Yes, Plot monitors cultural moments and conversations, helping teams spot emerging trends and viral content before they peak, enabling timely strategic engagement.

• What is the value proposition of Plot for social teams?

  Plot aims to reduce operational overhead and manual tracking, providing easy reporting and freeing up social media teams to focus more on creativity and strategy.

• How does Plot handle untagged UGC?

  Plot's AI is specifically designed to make sense of untagged UGC by analyzing video content for brand mentions and relevant conversations, allowing teams to engage with advocates directly.