Gauge Feedback Platform

Description

Gauge is a software platform designed to provide quick and meaningful feedback to decision-makers navigating the fast-paced cultural landscape. It connects these decision-makers with diverse cultural leaders who are shaping the future. The platform offers a range of tools, including qualitative and quantitative deep dives, video and audio-based surveys, and group chats to convene target audiences on their terms. Users can engage in virtual or in-person focus groups and live labs, or utilize smart glasses to observe audiences in real-time. Gauge also offers a virtual advisory council for on-demand expertise without the need for relationship management. The platform is particularly useful for testing creative ideas, products, and packaging, hosting live watch events, and building activation strategies. Gauge's founder and CEO, Joshua Dubois, is recognized as a member of the Motion Picture Academy of Arts and Sciences and has been listed among the 150 Most Powerful African Americans by Ebony. The platform is praised for its quality, speed, and nuanced insights, making it a valuable tool for brands looking to break through in today's dynamic cultural environment.

Gauge Feedback Platform's Core Features

• Qualitative and quantitative deep dives

• Video and audio-based surveys

• Group chat for audience engagement

• Virtual and in-person focus groups

• Smart glasses for real-time observation

• Virtual advisory council

• Creative, product, and packaging testing

• Live watch event hosting

How to use Gauge Feedback Platform?

1. 1

   Configure: Set up your target audience and feedback parameters

2. 2

   Use: Deploy surveys and engage with cultural leaders

3. 3

   Analyse: Review insights and data collected

4. 4

   Optimise: Adjust strategies based on feedback

Gauge Feedback Platform's Use Cases

• Creative Testing
• Product Testing
• Packaging Testing
• Live Watch Hosting
• Audience Engagement

FAQ from Gauge Feedback Platform

• What is Gauge?

  Gauge is a software platform that connects decision-makers with cultural leaders for quick feedback and insights.

• How does Gauge provide insights?

  Gauge uses qualitative and quantitative tools, including surveys and focus groups, to gather data and insights.

• Who can benefit from using Gauge?

  Brands and decision-makers looking to navigate fast-changing cultural landscapes can benefit from Gauge.

• What types of testing does Gauge support?

  Gauge supports creative, product, and packaging testing, as well as live watch events.

• What is the virtual advisory council in Gauge?

  The virtual advisory council provides on-demand expertise without the need for relationship management.

• Can Gauge be used for in-person events?

  Yes, Gauge supports both virtual and in-person focus groups and live labs.

• What are smart glasses used for in Gauge?

  Smart glasses are used to observe audiences in real-time, providing valuable insights.

• How does Gauge help in building activation strategies?

  Gauge provides insights and feedback that help brands build effective activation strategies.