Description
Gauge is a software platform designed to provide quick and meaningful feedback to decision-makers navigating the fast-paced cultural landscape. It connects these decision-makers with diverse cultural leaders who are shaping the future. The platform offers a range of tools, including qualitative and quantitative deep dives, video and audio-based surveys, and group chats to convene target audiences on their terms. Users can engage in virtual or in-person focus groups and live labs, or utilize smart glasses to observe audiences in real-time. Gauge also offers a virtual advisory council for on-demand expertise without the need for relationship management. The platform is particularly useful for testing creative ideas, products, and packaging, hosting live watch events, and building activation strategies. Gauge's founder and CEO, Joshua Dubois, is recognized as a member of the Motion Picture Academy of Arts and Sciences and has been listed among the 150 Most Powerful African Americans by Ebony. The platform is praised for its quality, speed, and nuanced insights, making it a valuable tool for brands looking to break through in today's dynamic cultural environment.
- CategoryMarket Research Tools
- DeploymentCloud
- PlatformsWeb
Gauge Feedback Platform's Core Features
Qualitative and quantitative deep dives
Video and audio-based surveys
Group chat for audience engagement
Virtual and in-person focus groups
Smart glasses for real-time observation
Virtual advisory council
Creative, product, and packaging testing
Live watch event hosting
How to use Gauge Feedback Platform?
Configure: Set up your target audience and feedback parameters
Use: Deploy surveys and engage with cultural leaders
Analyse: Review insights and data collected
Optimise: Adjust strategies based on feedback
Gauge Feedback Platform's Use Cases
- Creative Testing
- Product Testing
- Packaging Testing
- Live Watch Hosting
- Audience Engagement
