Description
Chorus is a marketing intelligence tool designed specifically for nonprofits. It helps organizations send the right message to the right supporter, significantly boosting marketing revenue by 10–20%. By building a preference profile for each supporter, Chorus ensures that content is routed to those most likely to act on it. This tool provides answers in minutes, offering propensity scores, LTV models, and audience segments through a natural language interface.
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Chorus allows nonprofits to concentrate their investment where it performs best, reducing unnecessary spending on telemarketing and SMS lists. Users can upload drafts, and Chorus will cut the list, match content to segments, and pre-load it into the send platform. Unlike other AI tools, Chorus predicts who will act on upcoming messages rather than just reporting past donations.
The tool analyzes content, topics, themes, subject lines, tone, and ask framing alongside behavioral data to provide actionable insights. It automates targeting lists, ask optimization, and content-to-segment matching, integrating seamlessly with existing platforms like Action Network, EveryAction, Engaging Networks, Mailchimp, Salesforce NPSP, Raiser’s Edge NXT, Luminate Online, and custom APIs.
Chorus has proven its effectiveness by analyzing 79 million email sends across 1,300+ campaigns, resulting in a significant lift in engagement and an additional 1.1 million petition signatures per year. Built for teams that drive fundraising, Chorus offers natural language analytics and reporting to deliver unmatched insights, deepening client relationships and improving results.
- CategoryMarketing Automation
- DeploymentCloud
- PlatformsWeb
Chorus's Core Features
Marketing intelligence for nonprofits
Preference profile building
Natural language interface
Propensity scores and LTV models
Content-to-segment matching
Automation of targeting lists
Integration with existing platforms
Actionable insights from content analysis
How to use Chorus?
Configure: Set up your nonprofit's preferences
Use: Upload your draft content
Optimize: Match content to audience segments
Execute: Pre-load campaigns into your send platform
Chorus's Use Cases
- Fundraising Optimization
- Audience Segmentation
- Content Matching
- Campaign Automation
- Insight Generation
