Chorus — Marketing Intelligence for Nonprofits

Description

Chorus is a marketing intelligence tool designed specifically for nonprofits. It helps organizations send the right message to the right supporter, significantly boosting marketing revenue by 10–20%. By building a preference profile for each supporter, Chorus ensures that content is routed to those most likely to act on it. This tool provides answers in minutes, offering propensity scores, LTV models, and audience segments through a natural language interface.

Chorus allows nonprofits to concentrate their investment where it performs best, reducing unnecessary spending on telemarketing and SMS lists. Users can upload drafts, and Chorus will cut the list, match content to segments, and pre-load it into the send platform. Unlike other AI tools, Chorus predicts who will act on upcoming messages rather than just reporting past donations.

The tool analyzes content, topics, themes, subject lines, tone, and ask framing alongside behavioral data to provide actionable insights. It automates targeting lists, ask optimization, and content-to-segment matching, integrating seamlessly with existing platforms like Action Network, EveryAction, Engaging Networks, Mailchimp, Salesforce NPSP, Raiser’s Edge NXT, Luminate Online, and custom APIs.

Chorus has proven its effectiveness by analyzing 79 million email sends across 1,300+ campaigns, resulting in a significant lift in engagement and an additional 1.1 million petition signatures per year. Built for teams that drive fundraising, Chorus offers natural language analytics and reporting to deliver unmatched insights, deepening client relationships and improving results.

Chorus's Core Features

• Marketing intelligence for nonprofits

• Preference profile building

• Natural language interface

• Propensity scores and LTV models

• Content-to-segment matching

• Automation of targeting lists

• Integration with existing platforms

• Actionable insights from content analysis

How to use Chorus?

1. 1

   Configure: Set up your nonprofit's preferences

2. 2

   Use: Upload your draft content

3. 3

   Optimize: Match content to audience segments

4. 4

   Execute: Pre-load campaigns into your send platform

Chorus's Use Cases

• Fundraising Optimization
• Audience Segmentation
• Content Matching
• Campaign Automation
• Insight Generation

FAQ from Chorus

• How does Chorus improve nonprofit marketing?

  Chorus helps nonprofits send targeted messages, increasing marketing revenue by 10–20% through audience segmentation and content matching.

• What platforms does Chorus integrate with?

  Chorus integrates with Action Network, EveryAction, Engaging Networks, Mailchimp, Salesforce NPSP, Raiser’s Edge NXT, Luminate Online, and custom APIs.

• How does Chorus predict supporter actions?

  Chorus uses propensity scores and LTV models to predict which supporters are most likely to act on specific messages.

• What insights does Chorus provide?

  Chorus analyzes content, topics, themes, and behavioral data to provide actionable insights for optimizing fundraising campaigns.

• Can Chorus reduce marketing costs?

  Yes, Chorus helps concentrate investment on effective channels, reducing unnecessary spending on telemarketing and SMS lists.

• What is the benefit of using Chorus's natural language interface?

  The natural language interface allows users to quickly access propensity scores, LTV models, and audience segments without complex queries.

• How does Chorus handle content-to-segment matching?

  Chorus automatically matches content to audience segments and pre-loads it into the send platform, streamlining campaign execution.

• What results have nonprofits seen using Chorus?

  Nonprofits have seen a significant lift in engagement, with an additional 1.1 million petition signatures per year from optimized campaigns.