Checkers Sixty60 Pixie

Description

Checkers Sixty60 Pixie is an innovative AI-powered shopping assistant designed to enhance the online shopping experience for users of the Sixty60 app. Developed entirely in-house by ShopriteX, Pixie represents a significant step forward in the evolution of Sixty60, South Africa's first online retailer to introduce such a personalized AI assistant.

Pixie is engineered to predict individual customer needs by analyzing purchase habits, restocking patterns, and preferences. This allows it to offer highly relevant product recommendations, making it easier for customers to find and reorder their regular purchases. The assistant's Smart Basket feature presents products in a card-like interface, enabling users to swipe down to add items to their basket or swipe up to remove them, thus streamlining the shopping process.

Beyond simplifying the shopping experience, Pixie also provides personalized offers and promotions based on the customer's actual buying behavior. This ensures that users receive deals that are relevant to them, rather than random promotions. As Neil Schreuder, Chief Strategy and Innovation Officer for the Shoprite Group, states, Pixie acts like a quiet assistant, making shopping and saving effortless.

Developed by a cross-functional team of product designers, data scientists, machine learning engineers, and software developers, Pixie is a home-grown technology tailored for South African shoppers. It leverages the Xtra Savings program, the country's largest retail rewards program, to power its personalization engine, which becomes smarter with each shopping session.

Pixie is built on a foundation of privacy and trust, ensuring that individual customer data is never compromised. Initially launched in beta for Xtra Savings Plus members, Pixie plans to expand its capabilities to include conversational features, automatic reordering of household essentials, and meal planning based on the customer's budget and pantry contents. The service began rolling out to the Sixty60 app starting April 9, 2026.

Checkers Sixty60 Pixie's Core Features

• AI-powered personalized shopping assistant

• Predicts individual customer needs

• Smart Basket with swipe interface

• Personalized offers and promotions

• Developed by ShopriteX

• Leverages Xtra Savings program

• Built on privacy and trust

• Future conversational features planned

How to use Checkers Sixty60 Pixie?

1. 1

   Install Sixty60 app: Download and install the app on your device

2. 2

   Activate Pixie: Enable Pixie within the app settings

3. 3

   Browse products: Use the Smart Basket to swipe through product cards

4. 4

   Add or remove items: Swipe down to add or up to remove items from your basket

5. 5

   Receive recommendations: View personalized product suggestions

6. 6

   Check promotions: Get notified of deals on your regular purchases

7. 7

   Complete purchase: Finalize your shopping and checkout

Checkers Sixty60 Pixie's Use Cases

• Personalized Shopping
• Efficient Reordering
• Promotion Alerts
• Simplified Checkout
• Future Meal Planning

FAQ from Checkers Sixty60 Pixie

• What is Checkers Sixty60 Pixie?

  Checkers Sixty60 Pixie is an AI-powered shopping assistant that personalizes the online shopping experience by predicting customer needs and offering tailored recommendations.

• How does Pixie personalize my shopping experience?

  Pixie analyzes your purchase habits, restocking patterns, and preferences to offer relevant product recommendations and personalized promotions.

• What is the Smart Basket feature?

  The Smart Basket presents products in a card-like interface, allowing you to swipe down to add items to your basket or swipe up to remove them.

• Is my data safe with Pixie?

  Yes, Pixie is built on a foundation of privacy and trust, ensuring that individual customer data is never compromised.

• Who developed Pixie?

  Pixie was developed entirely in-house by ShopriteX, a team of product designers, data scientists, machine learning engineers, and software developers.

• What future features are planned for Pixie?

  Future plans include conversational features, automatic reordering of essentials, and meal planning based on budget and pantry contents.

• When did Pixie start rolling out?

  Pixie began rolling out to the Sixty60 app starting April 9, 2026.

• Who can access Pixie?

  Pixie initially launched in beta for Xtra Savings Plus members and will expand to more users over time.